Full stack, bare metal to cloud.
Reflexion designs, owns, and operates the entire technology stack — custom electronics, firmware, embedded Linux, native apps, cloud analytics, sensor-fusion algorithms, and the psychophysical paradigms that sit on top. No cross-vendor handoffs; no off-the-shelf software constraining the science.
The hardware platform for visual-cognitive training and assessment
Used by elite teams, military operators, and clinics to measure and train reaction time, peripheral awareness, visual scanning, attention under fatigue, and return-to-play readiness after concussion. Six-panel, portable LED lightboard (tripod- or VESA-mountable): stimuli flash across the athlete's peripheral field and responses are captured with 20ms temporal and 2.5mm spatial precision. Six independent PIC microcontrollers orchestrated by a custom embedded Linux head unit; sets up in under five minutes; pushes telemetry to Reflexion Cloud for fleet monitoring and OTA firmware updates. Nine years of ongoing R&D (since 2017) by a five-person interdisciplinary team, under $3M total investment to date, with Dr. Dan Laby MD (MLB, NBA, NHL, EPL, Olympic) as Scientific Advisor. Not FDA-registered — and not claimed as such — but backed by peer-reviewed research (Coleman 2020, Haywood 2020, Lammers 2020, Laby & Kirschen 2019, White 2021, Wilkes 2021, Burke 2021) and deployed across elite sports, defense, and clinical environments.
Edge runs in the same institutional categories EssilorLuxottica already serves — pro sport, defense, elite academic, and clinical — validating the capability against the buyers Oakley, ESS, Essilor, and Ray-Ban already know.
Philadelphia Eagles
FFF · France
Denver Nuggets
Detroit Red Wings
U.S. Army
U.S. Air Force
West Point
Alabama
Michigan
Penn State
Mass General Brigham
Under ArmourMixed-reality cognitive training on Meta Quest
Reflexion's consumer offering — a Meta Quest app where individuals train the five cognitive dimensions that define elite athletic performance: Anticipation, Mental Flexibility, Eye-Hand Coordination, Inhibition, and Reaction Time. A growing library of adaptive mixed-reality drills designed in-house by Reflexion's sports-vision team with Dr. Dan Laby, MD — Scientific Advisor and career sports-vision consultant to MLB, NBA, NHL, EPL, and Olympic athletes — and grounded in peer-reviewed psychomotor research. Virtual Coach™ composes session plans from sport, position, and baseline; Neuro Priming runs as a cognitive warmup before training. A pro/teams tier extends the same drill engine to institutions — used clinically by Cleveland Clinic and adopted for team-wide training by pro and NCAA programs — with a Vanilla JS coach dashboard for roster management and reporting. 2,300+ lifetime users and 253K+ drills completed; ~600 active subscriptions today running at $670 blended LTV against $170 CAC (3.9× LTV:CAC, ~7% monthly churn, ~14-month implied lifetime).
A continuous breath waveform on a smart-eyewear compute budget — running on the sensors that already need to be there.
The visual-cognitive stack above is the core. Respiration is the accelerator on top: it opens the consumer-health categories — stress, sleep, pulmonary, GLP-1 companion — that extend the visual-cognitive thesis into continuously-on health. Full waveform (inhale depth, exhale duration, breath-hold, variability, phase), captured contact-free through sensor fusion across VIO pose, IMU motion, and microphone audio — the sensors already present in every serious smart-eyewear platform. Ships on Meta Quest and one additional platform today; exclusive to EssilorLuxottica under an acquisition.
How the algorithm was validated
There is no on-face chest-strap gold standard for passive breath capture from head-mounted wearables, so validation was built in two stages with different ground truths — one controlled, one in the wild — and we report each separately.
2,000+ recorded breaths across 9 guided breathing patterns. Only sessions in which the trained breather certified they had followed the cue precisely were included. The cued respiratory rate and cued breath-operation pattern served as ground truth.
1,300+ random user sessions, 32,000+ breaths on the Reflexion Quest app. Users may not have followed the cues precisely, so these values reflect observed real-world alignment rather than lab accuracy — the point is generalization beyond the training set.
Adjacent categories it unlocks
Stress regulation, sleep, daily resilience
Real-time biofeedback drives calming interventions, sleep-readiness scoring, and day-over-day recovery insights. The consumer-health wedge every smart-eyewear platform needs to make all-day wear worth it.
COPD, asthma, GLP-1 companion monitoring
Continuous respiration is higher-resolution data than periodic spirometry for pulmonary drug trials and a direct path into chronic-disease monitoring. GLP-1 side-effect monitoring — respiratory depression, shortness of breath — is a live pharmaceutical need on a $35B+ drug category.
Arousal regulation, cognitive load, training readiness
Phase-locked to visual-cognitive tasks, the waveform explains why an athlete missed a target, when focus collapses, and how fast an athlete parasympathetically recovers between reps. Already shipping inside Reflexion GO.
Passive, real-world product-effect measurement
Gatorade/GSSI, Abbott Lingo, and the functional-beverage industry have all publicly committed to passive, wearable-collected validation science. Respiration is a sensitive, published indicator of autonomic response to caffeine, hydration, electrolytes, and the full nootropic/sleep/stress supplement stack. Head-worn capture makes ingestion-to-response curves measurable in the wild.
Fitness-for-duty, fatigue monitoring
Pre-shift readiness and continuous fatigue assessment for heavy-equipment operators, pilots, drivers, and defense operators — a $4B+ occupational-safety market and an extension of Reflexion's existing DoD relationships.
Neurodegenerative and post-acute care
Combined with the reaction-time and visuomotor signals already captured on Edge and GO, the waveform extends into RPM for Parkinson's, Alzheimer's, MS, and post-acute recovery — a $130B+ adjacent opportunity attached to EssilorLuxottica's existing clinical footprint.
Seven published studies. A moat that cannot be bought for any amount of capital in less than five years.
- Coleman et al. 2020 · Haywood et al. 2020 · Lammers et al. 2020Reaction time predicts and reduces injury risk across football, basketball, soccer, volleyballReflexion metrics found predictive of musculoskeletal and lower-extremity injury across multiple collegiate sports and genders.
- Laby & Kirschen 2019Visual-cognitive performance correlates to MLB on-field metricsStudy across 8 MLB teams established a never-before-documented correlation between six on-field baseball metrics and Reflexion visual-cognitive performance. Comparative analyses show Reflexion explains 98% of the variability of legacy industry standards (Sports Vision Trainer).
- White et al. 20219% faster target acquisition in NCAA D1 quarterbacksReflexion training improved ball-release time with minimal impact on accuracy.
- Wilkes et al. 2021Reaction-time sensitivity to cognitive processing deficits over 30+ daysDemonstrates that Edge's Simple, Complex, and Go/No-Go paradigms are sensitive enough to detect minute, lingering processing effects — i.e., sensitive enough to quantify the micro-enhancements a new Future Genesis lens is intended to produce. (cited as evidence of platform sensitivity, not as a concussion-product claim)
- Burke et al. 2021High positive test-retest reliability of visual reaction-time measurementIndependent validation of Edge's reliability across athlete populations.